More than a pretty first impression. Our Creative Director, Michelle, brings strategy and design together to create a visual identity that feels like your business and connects with the people you want to reach.
In person — the first impression you make yourselfOnline — the impression they meet first
How it works
Strategy first, then design.
Discover
We get clear on your business, your audience, and the feeling your brand needs to create.
Design
Michelle builds a visual identity where every choice has a purpose — logo, colors, and type that work together.
Carry it everywhere
Your new brand flows straight into your photos and website, so everything feels like one business.
Meet Michelle
Our Creative Director
Creative vision. A strategic mind.
Michelle brings more than 15 years of experience in marketing, branding, strategy, and design. After a career in corporate marketing, she stepped into entrepreneurship and found her favorite work: helping businesses build brands that connect, communicate, and convert.
As a Showit web designer and brand strategist, she looks at the whole journey — from messaging and visual identity to the experience of finding your business and saying yes. Every design decision has a purpose.
With a background in project management and business operations, she sees the bigger picture, too. At LightPop, Michelle leads the creative strategy and design behind our branding projects and designs our fully custom Showit websites, turning your ideas into an intentional identity you’re proud to grow with.