Aboutthe Studio

Jackie Schon Pierce, founder of LightPop Studio

LightPop Studio is a Boston brand photography and website studio for women-led service businesses — the florists, coaches, makers, and teachers whose business is them.

We believe people book people, good light is everything, and your website should feel as warm as meeting you in person.

People book people.

Good light is everything.

My Story

My mom and I opened The Paint Bar together in 2010 — New England’s first paint and sip studio. As a co-founder, I know the late nights, the empty calendar weeks, and what it takes to make people want to walk through your door.

I've since brought The Paint Bar online, so I know what it takes to win customers on a screen instead of across a counter.

My people are women offering creative services — the ones who are genuinely passionate about their business and what they create.

Jackie working on her laptop with her camera beside her

The Lens

I was a photography major long before I owned a business, and I've run a brick-and-mortar studio since 2010. Both taught me the same thing: there is no better way to grow a personal brand than showing up as yourself and making your face the brand. People want to work with people.

Our website was our booking machine. It's what grew The Paint Bar's corporate business to the top in Massachusetts, almost entirely from search. So I know what a good website is worth — and how it feels to be stuck behind one you can't fix yourself.

That's why ownership matters here. Women should be able to open, edit, and understand their own websites without waiting on anyone. Our goal is simple: your website should be the online home you're proud to invite people into.

Meetthe Director

Michelle — our Creative Director. Fifteen years in marketing, branding, strategy, and design.

Michelle specializes in full customization and branding. She designs our fully custom Showit websites, and when your project includes branding, she leads it — the strategy, logo suite, and visual language that give your business a foundation that holds.

She also designs LightPop's custom Showit websites, so a Week website comes with her eye for brand built in from the first page.

Branding with Michelle

The LightPop belief

Your business is built on you — your brand should look like it.